About
high-performance Webflow & Shopify & sites engineered for 
search & conversionI build fast eCommerce stores and landing pages that rank and convert — Webflow and Shopify builds, paired with technical and programmatic SEO.
Webflow, Shopify and SEO for brands and startups worldwide.
Growth delivered with technical and programmatic SEO on eCommerce sites.
Lift from optimised Shopify themes and high-converting landing pages.
Selected Work
Self-initiated
2026
pen.dev · HTML
Self-initiated
2026
pen.dev · HTML
Self-initiated
2026
pen.dev · HTML
What I Do
How I Work
We dig into the business, the market and the people it serves — then find the truth worth building a brand on.
Positioning, narrative and creative direction. One sharp idea that every decision after this can be measured against.
Identity, interface and motion explored in parallel — bold routes, pressure-tested, refined until the craft is undeniable.
Design systems and production-ready builds, engineered with performance and accessibility baked in from the first commit.
We launch, measure and keep sharpening — because a brand that stops moving stops mattering.
Testimonials
CMO · Nova Labs
5.0
FROXEN rebuilt our identity from the ground up. Six weeks later we walked into a funding round looking like the category leader — and closed it.
Brand Identity
+182%
Brand recall
Founder · Aether Group
5.0
The most considered creative partner we have worked with. They pushed us somewhere bolder than we would have gone alone, and the numbers backed it up.
Web Experience
+64%
Coversion
VP Product · Lumen
5.0
Strategy, craft and motion in one room. Our conversion lifted 64% and the design system still holds up two years and three products later.
Product Design
3.4M
Active Users
CEO · Vertex
5.0
They treat brand as a business tool, not decoration. Every decision was argued, tested and defended. That is rare, and it shows in the work.
Creative Direction
2.1x
Pipeline
01
/ 05
About
Alias sets FROXEN’s creative vision, shaping brand systems bold founders trust to stand apart clearly.
Marcus leads design at FROXEN, turning brand strategy into interfaces real people trust and use daily.
Priya directs motion at FROXEN, giving otherwise static brands real rhythm, weight, and true momentum.
Tomas heads strategy at FROXEN, giving every single brand a sharper, clear reason to exist and matter.
Journal
Great identities aren’t just designed, they’re engineered to last. Here’s how we build brand systems with the tokens and rules that scale.
Contact
